Traffic protection and resource groups

DataUnlocker allows you to protect traffic from ad blockers and other interference by routing selected resources through its proxy layer. This helps ensure accurate data collection, especially for marketing, analytics, and support tools.

Resources typically include internal and external scripts, APIs, endpoints, or domains your website relies on — such as Google Analytics, Google Tag Manager, Sentry, A/B testing libraries, your website's images, etc.

DataUnlocker allows to configure what resources to protect based on their domains. You can configure groups of related resources for easier management.

DataUnlocker traffic protection

🔧 How traffic protection works

Each resource can be individually configured with one of three protection modes:

• Disabled (default): traffic is not routed through DataUnlocker. Use this for resources that don't need protection or must bypass the proxy.

• Always: all traffic to the resource is routed through the DataUnlocker proxy, guaranteeing 100% accurate data collection and full protection from blockers.

• On demand: traffic is proxied only when DataUnlocker Defender detects interference (e.g. ad blockers). This mode minimizes overhead while still ensuring 99% delivery of previously blocked traffic.

⚙️ Setting up traffic protection

1. Navigate to the Traffic protection section in your dashboard.
2. Review the auto-detected resources list:
   • Add missing resources that are commonly blocked (e.g. marketing or analytics tools).
   • Remove any entries that don’t require protection.
3. Adjust each resource individually as needed using the dropdown menu:
   • Disabled
   • On demand
   • Always
4. Click Apply to save and apply the configuration.

🗂 Resource groups

Resource groups let you organize and apply shared settings to multiple related resources — such as all domains related to a specific tool or provider.

Currently, you can only create DataUnlocker-maintained resource groups. If you need to group domains of your services, please add them as top level domains or contact our support to add them to DataUnlocker.

💡 Tips

• If a tool on your site isn't working properly when ad blockers are active, try setting its related resource(s) to Disabled.
• Use On demand mode to balance your bill and accuracy for most common use cases.
• Use Always to leverage the maximum protection possible for 100% accurate tracking, especially when your site is well-known and is actively targeted/maintained by the ad blocking community.
• If you're unsure which domains to protect, consult your marketing and engineering team — or reach out to our support.